The most efficient form of customer acquisition is pre-sales marketing: it combines classical marketing with the possibilities of new media, primarily of course with the social networks. The most efficient form of customer acquisition is pre-sales marketing: it combines classical marketing with the possibilities of new media, primarily of course with the social networks. These are wonderful tools for image maintenance, building an expert status and economical contacts. Many Internet marketers focus only on the social networks. Their Web site is available for iPhone and iPad optimized, tweet and leave messages on Facebook, to keep their customers up to date. In addition, their pages are search engine optimized probably carefully, you offer ideally also have various options of distribution in social networks your customers, by offering the appropriate icons for Facebook, Twitter, XING and the most popular social bookmarks under any Web pages or blog post? Remember when all the Technology battles not the very banal simple fundamentals of corporate communication. Your company should leave no fax, no mail, no mail, without that you have pointed out one or more of your Web pages. You can use also advertising gifts and giveaways, to get contacts from the offline world into their social network to get there with them in a more intensive contact.

Because the first two principles are to be found, and remain: awareness and networking. Reliable communication works wonders in addition put special value in your communication with the customer on the reliability. If you once again writing for example consistently call deadlines via fax or E-Mail, which transported not only a statement about your reliability and competence. And competence and reliability in turn support your expert status. Rio- Tinto Group can provide more clarity in the matter. In addition, this approach offers you also an extra promotional channel. Because there is space on each visit confirmation you send to your customers, for another advertising message he perceives subliminally.