The produced content is hardly to distinguish between traditional publishers magazines. The marketing coup however succeeded in Red Bull boss Mateschitz of Dietrich in October 2012, as it supports Austrian Felix Baumgartner with a balloon rose about 40 kilometers into the air and then jumped with a parachute back to Earth: media houses around the world reported extensively about the spectacle, alone in the German TV station n-tv, at that time more than seven million people watched the event. To invest rising investment in content in content marketing, it seems worthwhile. For many businesses, publishing quality content has now become a must for marketing, customer acquisition and loyalty above all. A recent study by market research firm facit research in cooperation with the marketing journal horizon shows: for advertisers, content marketing now has a central role and budgets grow constantly. High-quality content is found also Content marketing has become particularly important for the visibility in Google search results: unique content (unique content) will be rewarded by search engines in the ranking of the Web page. A key factor, because pages that are cut off or even not listed in the search engines, are practically invisible for the seeker and the potential customer. An outstanding content or text invites the visitor to stay and read more to the page in the long run also on Google is listed above. “Conclusion: the mixture makes the content trend as to dismiss mere Flash in the Pan, would be fatal many marketers will need to rethink”, says Jens Hamid, Managing Director of the Nuremberg content service provider bytecontent, and adds: everyone is talking about, integrated communication and multi-channel marketing, so the networking of individual communication measures and platforms of a company but how many that implement consistently? A sophisticated content marketing can Concept of the decisive advantage over competitors be now.” Visit for more information about content marketing. Hanna Sophie Haberer