A consolidated time the New State in 10 November of 1937, the propaganda of nationalistic character goes to be ' ' soul of negcio' '. There with the ascension of the nationalism in detriment of the regionalism the level politician did not mean that it had a disruption with the past, however was ambicionava in social terms to construct a memory for the Brazilian people and from the national identity. In other words the regional propaganda at that moment was come back toward ' ' well maior' ' , the national unit, for the brasilidade of the Brazilian people. It stops Oliveiras, memory, history and tradition are essential elements in the construction of the nationalisms, therefore: The tradition constitutes part of the last experience that then is valued. It is appealed history and for the memory it involves the resource or invented shared, real the experiences.
(…). The State acts to join the people in a people who if feels unified by mitolgicas or historical common origins, that start to say a common language. 20 The New State intended to unify the regions of the form country that an individual before being So Paulo, would have that to feel Brazilian. Even though in the Rio Grande Do Sul, native land of president Getlio Vargas spread it idea of brasilidade of the gaucho in the first period Vargas. Test of this was the commemorations of the centenarian of ' ' Revoluo' ' Farroupilha in 1935-36, that had as thematic to exaltar the brasilidade of farroupilhas that second the majority of the intellectuals of the decade of 1930, was a revolution for the federacy. 21 The national level the image that if stipulated was of the Getlio ' ' father of pobres' '. Perhaps this was the main image of Vargas who served of car head of its campaigns.