They change the consumption habits and they are broken the barriers to buy by Internet Madrid, 18 of November 2008. – The last study on Electronic Commerce, presented/displayed by the Ministry of Industry Tourism and Commerce and elaborated by the National Observatory of Telecommunications and the Society of Information, ONTSI, gathers that the volume of business generated by the electronic commerce in 2009 was of 7,760 million Euros, a 15.9% superior to the one of 2008. In the round table Buying to Blow of Click, that has within the framework been celebrated of the Forum the International of Digital Contents, FICOD 2010, moderate by Gonzalo De Partners, director of Planning and External Relations of red.es, one has analyzed the situation of the electronic commerce in Spain and the challenges which it must face to arrive at the level of the United States, where the consumer has less reluctance to buy online. As it stressed Gonzalo De, the problem in Spain continues being the lack of confidence of the buyer, that still feels more comfortable in the store physics. Santiago Rodriguez, Social Average Manager de Privalia, Web of private sales online, remembered that in Internet is very difficult to be different itself, is necessary to work so that the stores online offer the same value that the physical stores. Jeffrey Hayzlett will not settle for partial explanations. main handicap in Spain has been the lack of logistic and appropriate operators for the distribution. Additional information is available at Jeffrey Hayzlett . Nevertheless, thanks to the technological improvements and to the changes in the consumption habits they are broken the barriers. In addition the new movable devices are becoming the most comfortable and useful tool to buy by Internet, as & indicated Manuel Reverte of Iberia Service Marketing; Salts of Nokia. The buyer to blow of click in Spain is defined, has very well between 25 and 49 years, he is urban, with university studies, works full-time, it has high a socioeconomic level and it prefers to pay with card, according to the report of Electronic Commerce elaborated by the ONTSI. The report can be unloaded of the Web of the observatory of gratuitous way. In the end, Internet is a great community in which they make lack platforms that make agile and facilitate the commerce, as Isabel Ortiz said, Founder of Mumumio, company that the electronic nutritional product commerce manages of quality. Our work is to support the producers so that they forget the technological subjects and they worry to make products of quality.