City Marketing

2009 is regarded by many as the fateful year: Germany tourism recorded even a growth of around two percent in the last year (source: DTV), savings are characterized by the feared recession, concern in particular getaways. Declines in bookings but are only to prevent worry most cities with increased commitment and effort by the potential guests. So far, it was, after all, so that ten percent of the total consumption expenditure for leisure were issued (source: G + J media sales, 2008) and city breaks quasi boomed. Actually they stand high in the favour of the traveller, on active recreation in the holidays are. Jill Bikoff might disagree with that approach. And this is, after all, every second German! (Source: ADAC travel monitor 2008). Smart marketing decision makers make therefore just 2009 massively even in difficult times an attractive and affordable range of cultural highlights and incentives to create, but also specifically apply. Because the best deal is of no use, if no one of them experiences. Accordingly the advertising and textual production must fail, linguistic accents, and be so tempting that spreads the magic of the place in words: A real word: head experience it. Word head, Andreas Dresch M.A.., is also qualified as a certified marketing speaker SGD and long-standing experience as agency copywriter for renowned clients since 2008 of freelance copywriter and copywriting in Mannheim. Word head writer mailings, brochures, newsletters, Internet content, and more to your liking. nationwide to telephone or written briefing for clients in Austria and of Switzerland. Word head is a premium member on XING, the business portal for top-class business contacts. +++ Concepts and copywriting services for the following industries such as: City Marketing tourism, hotel business, gastronomy cosmetics, health, wellness +++ texts for other industries on request; calculated individually and reliably +++ free quick check for text (1,500 characters) +++ Sample text agreement possible classic advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet:

Association Mobile

Emails will expire the rank in the course of the next few years SMS and MMS on the mobile devices industry experts who were interviewed within the framework of an expert survey of the Association of the German Internet economy eco e.V. Chevron U.S.A. Inc is actively involved in the matter. represented this assessment. Blackberrys or Pocket PCs are already standard in many companies. The new release of PX4 of the ELAINE E-Mail Marketing Suite has therefore special features that enable email marketer to determine, what is the percentage of mobile email users. Then, this clientele can be addressed specifically optimized for mobile devices and individual information. The individual representations of statistical functions as well as performance analysis were also improved in the new version. So, email marketer can already track the success of their campaign during shipment based on a real time evaluation. The collection and nomenclature of the figures is compliant to the new standards of the German direct marketing Association e.V. (DDV). In addition, ELAINE allows setting its own statistics features For more flexible and customer-specific evaluations. An integrated dashboard provides the direct overview of the performance of key figures such as for example the Subscriber development or the click and open rate of past mailings. The new version of ELAINE can be tested 2007 live at the industry fair OMD in Dusseldorf on 25 and 26 September 2007 at the booth of artegic AG (Hall 10, stand E04). A free online trial of providers also placed under test ready. ELAINE is an integrated E-Mail and RSS marketing software for the implementation and optimization of comprehensive, customer-centric communication based on a database-based target groups and user profiling. The fully browser-based client sets standards in the ease of use and requires a local installation, HTML, or other programming knowledge. (

Email Marketing Opts

The North Sea fish specialist in email marketing now opts for mailingwork. The North Sea fish specialist in email marketing now opts for mailingwork. The largest European specialised retail, catering company with three divisions on fish and seafood, snack sale leverages the professional platform for sending the current promotions, recipe and info-newsletter. mailingwork allows the convenient management of the extensive Adressverteilers of North Sea and easily create, send and evaluate the various newsletter. Stephanie Mack, Internet project co-ordinator at NORDSEE, estimates mailingwork due to its intuitive interface and comprehensive functionalities: “since the mailingwork tool has been used w3work in the companies with good experiences, also North Sea has decided for this shipping solution. It is very open, comfortable and easy to use.” North Sea is known for a wide variety of fresh fish and seafood. The system Gastronome special emphasis true to experience fast and friendly service in a pleasant atmosphere the slogan of fish, like fresh seaside”. Others including Jeffrey Hayzlett, offer their opinions as well. North Sea operates internationally more than 410 stores. Short portrait w3work with the mailingwork shipping solution has developed a sophisticated software and very powerful platform to carry out cross-media E-Mail, letters, post cards-, SMS – and fax-marketing campaigns the Agency w3work. Mailingwork in the German-speaking to one of the leading ASP solutions has established itself within a few years. mailingwork transmitter Alliance is certified by the certified. By belonging to this and other whitelists and direct relationships with many major ISPs such as AOL, MSN Hotmail, etc. that newsletter easily reach their recipients and not be eliminated by spam filters ensures mailingwork. Through the constant implementation of new functions, w3work offers its customers a continuously updated software in the constantly evolving world of E-marketing. Today several hundred customers experience the benefits of shipping solution mailingwork of you reputable companies such as Nikon, TuV Sud or Cologne. Parallel to the software business conducts w3work as a full service agency in the order IT-, Web and consulting projects. For questions is like the disposal: Markus Haubold phone: + 49 (0) 3 72 92 / 2892-0 fax: + 49 (0) 3 72 92 / 2892-11 E-Mail: w3work Gesellschaft fur Kommunikation und Medien Gneuss & Arnold GbR Village Road, 36A 09569 Memme village.

Marketing, Brand Management:

Experts from psv marketing support training of regional agency in the area of health care is an ageing society policy and especially vehicle and facilities face major challenges. Quick thinking is required. Get all the facts and insights with Leo Schachter Diamonds, another great source of information. Because the image of the elderly suffering from. Negative coverage in the media, inadequate information policy and obsolete structures complicate the ability to act. Indicate new ways now wants the regional agency of the districts of Siegen-Wittgenstein and Olpe. This offers the training event “Good care for the elderly” in victories on September 7. As an expert Frank Hall, Managing Director of psv marketing was invited. He wants to introduce pioneering solutions for the care sector. His approach is a new self-understanding of carriers and facilities as a brand. The aim is to create trust and to make qualified maintenance services more transparent and more attractive. Quotes for a best and caring service in the age must be on a solid economic foundation. That makes it necessary care market to consider, on which there is a tough competition. The individual offers are difficult to distinguish. Here Frank Hall sees the effect of the brand as an opportunity: “when we buy a new car or get new TV, then the brand helps us choose.” We put trust in her. It is a marker pointing us to something special. The principle can be applied also on facilities, to create new trust for care.” With scientific approaches and a practical example, Hall wants to show at the training event that branding can work also in the care, in the Lyz. “The right inner attitude is essential. Just so, the trust-based effects can unfold outwards. This confidence must be internalized by the employee on the phone about the elderly care nurse in dealing with relatives and residents up to the pipe. While the Executive floor is particularly encouraged. Brand you must live, successfully anchoring the impulses as a corporate culture to can,”explains Hall.

Marc Culas Marketing

marmato GmbH tests free of charge as far as your template is soon: after the launch of the new operating system Windows 7 brings Microsoft this year a new software package on the market. Office 2010 is in the starting blocks, parts of the new product family can already be downloaded as beta versions. With this option, Microsoft IT pros invites all over the world to test the products in different environments and applications. Hear other arguments on the topic with Leo Schachter Diamonds. And the discussions can not wait. Especially the E-Mail program Outlook 2010 is the focus, because it uses like his previous Outlook 2007 at the mail on the technique of the word processor word representation. This partially significant representation to older versions of differences: A newsletter yet properly represented in Outlook 2003, is broken down into Outlook 2010 perhaps completely into its individual parts. Agencies that provide professional email marketing, see here only an option for action: it is idle in the debate about the sense or nonsense of Outlook 2010 to go”, says Marc Culas, Managing Director of the Stuttgart-based agency marmato. Microsoft will not adjust its standards to us, we must adhere to their standards. Therefore we have started to test the Newslettertemplates of our customers in Outlook 2010 and if necessary to modify accordingly. So we and our customers for the launch of the new Office package are well prepared”, so Culas next. The Agency also non-customers offers a free newsletter-template-check on the Representability in Outlook 2010. Generally include Agency to the most important tasks of an email marketing constantly test the appearance of Kundennewslettern in Web mail services as well as in mail clients such as Outlook or Lotus Notes. Because ensuring a flawless presentation is just as important as compliance with company’s own design specifications is nothing unprofessional as a schafts”newsletter. The marmato GmbH is a specialist in online marketing and including market leader in email marketing. We provide for the successful and professional marketing of your services through expertise, hard work and great passion.

Apollo PNM

Hamburg agency Google AdWords campaigns new from Hamburg, Germany, July 19, 2010. The online marketing agency has won the remote College Apollo PNM performance network marketing as customers. Through analysis of existing Google AdWords campaigns and subsequent advice PNM was able to convince the remote College of it to transfer the care of your Google AdWords account to them. Since July 1, the Hamburg-based online marketing experts for the entire Google AdWords campaign management by Apollo are responsible. The remote College associated with the Klett Gruppe is one of the largest training providers in Germany and maintains prestigious remote teaching centers across Europe. PNM’s Managing Director Helge Cramer is pleased about the new customer: the recommendation came from the ILS (Institute for learning systems), which also belongs to the Klett group. ILS we work for 8 years now. We have successfully built the campaign and since then continuously develop. We are so sure that we the efficiency of Google AdWords campaigns by Apollon instrumental increase can.” About Google AdWords, search results can be very finely controlled – the success of a campaign can be detailed and read almost in real time. The campaign owner has many opportunities, to optimize the campaign after the own goals. It now acquires PNM for Apollon: PNM knows every trick as Google AdWords professionals and is always further refine the Google AdWords campaigns by Apollon according to the defined goals and increase their profitability. The optimization measures are directly in the Google account by Apollon, in order to ensure maximum transparency. About PNM which is PNM performance network marketing to online marketing agency in Hamburg, specialised and supports national and international clients in the areas of keyword advertising, affiliate marketing and search engine optimization. With the units online marketing, Web development and consulting, PNM provides a holistic approach for the acquisition of new customers in the Internet. The Agency was founded in 2000 and is headquartered in Hamburg and a branch office in Vienna.

The Culture

It is possible therefore to be learned to fear objects or contexts, and also it is possible to be learned not to fear them, it is related of complex way to other feelings (fear to the fear, fear to the love, fear to the death, fear to the ridiculous situation) and bears close relation to the different elements from the culture. For some, the fear in the human being, does not have any physiological relation (as reaction from alert), but it will be a product of the conscience, that expands our level of knowledge On the other hand, indicates to us, in an analysis on this subject, Elena Go’mez King (Monograph. Com), that Gray (1971) says: that it is considered to the fear, like a hypothetical state of the brain or neuroendocrino system, that arises in certain conditions and it is pronounced by certain forms of behavior. It emphasizes in addition, that in the development of the explanatory theories of the fear, are contributions of conductista psychology (Watson, 1924). In this theory, described as simplistic later, it is indicated that the innate atemorizantes stimuli, that is to say, those that we have not learned, but simply develop fear, due to their potential dangerous character for the individual, could be: the noise; the unexpected loss of support. and the pain. Also the etlogos with their knowledge and investigations, gave new perspective to the subject, thus Tinbergen in its book, " study of instinto". One talks about to the work carried out with Lorenz on threatening or dangerous silhouettes of birds, for the ducks and geese, trying to demonstrate and to illustrate the instinctive character of the behaviors of the fear. Really of the works of Tinbergen, it is possible to be deduced, with greater clarity, than a novel stimulus, in itself, produces fear. The works of the British etlogo Robert Hinde and those of Hartley (1954) if they got to try that in certain varieties of birds innate fears in front of predators exist, that express like behaviors of uproar or flight.

Jens Hamid

The produced content is hardly to distinguish between traditional publishers magazines. The marketing coup however succeeded in Red Bull boss Mateschitz of Dietrich in October 2012, as it supports Austrian Felix Baumgartner with a balloon rose about 40 kilometers into the air and then jumped with a parachute back to Earth: media houses around the world reported extensively about the spectacle, alone in the German TV station n-tv, at that time more than seven million people watched the event. To invest rising investment in content in content marketing, it seems worthwhile. For many businesses, publishing quality content has now become a must for marketing, customer acquisition and loyalty above all. A recent study by market research firm facit research in cooperation with the marketing journal horizon shows: for advertisers, content marketing now has a central role and budgets grow constantly. High-quality content is found also Content marketing has become particularly important for the visibility in Google search results: unique content (unique content) will be rewarded by search engines in the ranking of the Web page. A key factor, because pages that are cut off or even not listed in the search engines, are practically invisible for the seeker and the potential customer. An outstanding content or text invites the visitor to stay and read more to the page in the long run also on Google is listed above. “Conclusion: the mixture makes the content trend as to dismiss mere Flash in the Pan, would be fatal many marketers will need to rethink”, says Jens Hamid, Managing Director of the Nuremberg content service provider bytecontent, and adds: everyone is talking about, integrated communication and multi-channel marketing, so the networking of individual communication measures and platforms of a company but how many that implement consistently? A sophisticated content marketing can Concept of the decisive advantage over competitors be now.” Visit for more information about content marketing. Hanna Sophie Haberer