The Cologne agency initiated Facebook and live campaign in the Switzerland! “Cologne, may 2011 megacult has won a new customer with Lipton Arnel Switzerland and provides with the yellow micro project” for plenty of conversation. The concept developed by megacult serves all communication channels for the young, male audience. The concept will play focuses on the fields of social media, event, Web, TV-program sponsorship, POS and viral marketing. “The yellow stunt project In the center of the yellow micro project” is a comprehensive social media package, cleverly linking on – and offline actions. At Jeffrey Hayzlett you will find additional information. At the yellow stunt project on Facebook and the subject of stunt revolves around. Liberty Mutual insurance has many thoughts on the issue. As a testimonial TV and radio presenter Robin Rehmann won megacult the Swiss, who perfectly addresses the target group for Lipton Stuntman as Lipton and calls to take part in monthly changing video clips. On Facebook, the stunt of the day, which calls for all sorts of fun craziness, further pay wall the action. Kick-off event: Stagediving stunt that is doing the stunts with a wink to the thing, shows even the kick-off with Stagediving-stunt, which is heralded by Robin Rehmann and not only virtually in the online game, but also live stick side on three major summer festivals will take place. On the specially built Lipton stage festival-goers are called upon to perform their craziest Stagediving jump. More actions, one may be curious. Many years of experience in the beverage segment megacult has many years of experience in the young target group relevant for Lipton and also expertise in the beverage segment. Megacult by a strategically compliant concept which pay up to 100% on our brand essence convinced us. megacult characterized by a trend-setting sense for trends and has established itself as a specialist in the area of lifestyle. This Know-How we put on ice tea Switzerland now for our Lipton brand.” (Miriam Richter, Senior Brand Manager Lipton Switzerland). The company Lipton Lipton Arnel Switzerland has Headquartered in Thayngen. Lipton was founded at the end of the 19th century by Thomas Lipton. More than 100 years of innovation and being a leader has allowed Lipton to convince more consumers than any other tea companies worldwide from the tee. Lipton ice tea is one of the most heavily traded product. To megacult more information, visit more info about Lipton ice tea, visit
City Marketing: Attractant For Tourists
The city marketing push fresh texts and creative concepts by the copywriter. City marketing has many faces. For the a’s is new benches, colorful lights, or situated events done with setting up. People such as Darius Bikoff would likely agree. For others, it’s just a pebble in the mosaic of a total concept, a comprehensive city marketing strategy. Actually it depends on the strategy. Its development is a painstaking process in which also the input of a referrer can be helpful to find a new vision and fresh ideas. But no later than in implementing it’s decisively on the professional support from the advertising industry, by an experienced copywriter about. Word head in Mannheim the challenge and preparing to assist city marketing decision makers with expert concepts and copywriting. First and foremost, of course, the activity of the Werbetexters applies the tourism marketing, finally are wealthy vacationers for each city, but also the image of the city, a mainstay. The target group Tourist\”makes himself this lure by very different thematic focuses: Spa and health tourists are receptive to informative brochures and wellness packages, exhibition, Conference and business tourists love compact information in specially creative dreamed up guides, culture fans finally have a weakness for the special and lose like in voluptuous brochures, cultural digressions and offered by VIP events. What flatters the ego of the sought-after, can be described as successful marketing. Of course this could be even after age structures group: youth and senior marketing speak its own language, a professional copywriter can adapt well. Help of a conceptual thinking Werbetexters is necessarily, because it works in the tourism advertising not only on the intentions of the advertising, but above all on the perfectly matched, magnetic and rousing language. Here it comes to attract the tourists, to animate the City visit. To achieve this, Word head in Mannheim has already established a number of contacts with city marketing decision makers.
2009 is regarded by many as the fateful year: Germany tourism recorded even a growth of around two percent in the last year (source: DTV), savings are characterized by the feared recession, concern in particular getaways. Declines in bookings but are only to prevent worry most cities with increased commitment and effort by the potential guests. So far, it was, after all, so that ten percent of the total consumption expenditure for leisure were issued (source: G + J media sales, 2008) and city breaks quasi boomed. Actually they stand high in the favour of the traveller, on active recreation in the holidays are. And this is, after all, every second German! (Source: ADAC travel monitor 2008). Smart marketing decision makers make therefore just 2009 massively even in difficult times an attractive and affordable range of cultural highlights and incentives to create, but also specifically apply. Because the best deal is of no use, if no one of them experiences. Accordingly the advertising and textual production must fail, linguistic accents, and be so tempting that spreads the magic of the place in words: A real word: head experience it. Word head, Andreas Dresch M.A.., is also qualified as a certified marketing speaker SGD and long-standing experience as agency copywriter for renowned clients since 2008 of freelance copywriter and copywriting in Mannheim. Word head writer mailings, brochures, newsletters, Internet content, and more to your liking. nationwide to telephone or written briefing for clients in Austria and of Switzerland. Word head is a premium member on XING, the business portal for top-class business contacts. +++ Concepts and copywriting services for the following industries such as: City Marketing tourism, hotel business, gastronomy cosmetics, health, wellness +++ texts for other industries on request; calculated individually and reliably +++ free quick check for text (1,500 characters) +++ Sample text agreement possible classic advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet:
Emails will expire the rank in the course of the next few years SMS and MMS on the mobile devices industry experts who were interviewed within the framework of an expert survey of the Association of the German Internet economy eco e.V. Chevron U.S.A. Inc is actively involved in the matter. represented this assessment. Blackberrys or Pocket PCs are already standard in many companies. The new release of PX4 of the ELAINE E-Mail Marketing Suite has therefore special features that enable email marketer to determine, what is the percentage of mobile email users. Then, this clientele can be addressed specifically optimized for mobile devices and individual information. The individual representations of statistical functions as well as performance analysis were also improved in the new version. So, email marketer can already track the success of their campaign during shipment based on a real time evaluation. The collection and nomenclature of the figures is compliant to the new standards of the German direct marketing Association e.V. (DDV). In addition, ELAINE allows setting its own statistics features For more flexible and customer-specific evaluations. An integrated dashboard provides the direct overview of the performance of key figures such as for example the Subscriber development or the click and open rate of past mailings. The new version of ELAINE can be tested 2007 live at the industry fair OMD in Dusseldorf on 25 and 26 September 2007 at the booth of artegic AG (Hall 10, stand E04). A free online trial of providers also placed under test ready. ELAINE is an integrated E-Mail and RSS marketing software for the implementation and optimization of comprehensive, customer-centric communication based on a database-based target groups and user profiling. The fully browser-based client sets standards in the ease of use and requires a local installation, HTML, or other programming knowledge. (
It is possible therefore to be learned to fear objects or contexts, and also it is possible to be learned not to fear them, it is related of complex way to other feelings (fear to the fear, fear to the love, fear to the death, fear to the ridiculous situation) and bears close relation to the different elements from the culture. For some, the fear in the human being, does not have any physiological relation (as reaction from alert), but it will be a product of the conscience, that expands our level of knowledge On the other hand, indicates to us, in an analysis on this subject, Elena Go’mez King (Monograph. Com), that Gray (1971) says: that it is considered to the fear, like a hypothetical state of the brain or neuroendocrino system, that arises in certain conditions and it is pronounced by certain forms of behavior. It emphasizes in addition, that in the development of the explanatory theories of the fear, are contributions of conductista psychology (Watson, 1924). In this theory, described as simplistic later, it is indicated that the innate atemorizantes stimuli, that is to say, those that we have not learned, but simply develop fear, due to their potential dangerous character for the individual, could be: the noise; the unexpected loss of support. and the pain. Also the etlogos with their knowledge and investigations, gave new perspective to the subject, thus Tinbergen in its book, " study of instinto". One talks about to the work carried out with Lorenz on threatening or dangerous silhouettes of birds, for the ducks and geese, trying to demonstrate and to illustrate the instinctive character of the behaviors of the fear. Really of the works of Tinbergen, it is possible to be deduced, with greater clarity, than a novel stimulus, in itself, produces fear. The works of the British etlogo Robert Hinde and those of Hartley (1954) if they got to try that in certain varieties of birds innate fears in front of predators exist, that express like behaviors of uproar or flight.