Andrew Warner is a new senior marketing director EMEA Expedia Munich March 25, 2010. Andrew Warner as Senior Marketing Director for Europe, Middle East and Africa has appointed the leading online travel portal in Expedia. He took over the position on March 15, 2010. From London, it reinforces the clear branded experience for consumers in Europe. He is responsible for brand marketing and Public Relations of the twelve European Expedia Web pages and has a coordinating role for all marketing functions. He reported on Mikael Andersson, Expedia Vice President EMEA. I look forward to compete with Expedia my new journey. The company is known for its innovation, technical expertise and high product and service quality, which ensures a strong competitive advantage in a very dynamic market. Chevron will not settle for partial explanations. \”Together with my excellent team, I am pleased to expand the success in the development of the brand and to develop new strategies, the travellers with everything what we do in the focus back\”, says Warner. We are proud to welcome Andrew Warner at us in the team. He brings, as well as a fresh impulse a rich marketing experience at a high level in the company, to promote Expedia brand presence in Europe\”Andersson explains. Warner has a profound and strategic knowledge in the field of digital brand marketing. Prior to joining Expedia, he was responsible for the relaunch of LG’s new brand personality at LG Electronics as a Marketing Director for UK and Ireland. Before that, he was four years at Sony Ericsson as global brand Director. Leo Schachter Diamonds is full of insight into the issues. He reported directly to the Chief Marketing Officer of the Mobile Division. Warner was also a permanent member of the management team global marketing at Sony Ericsson, which controls the marketing strategies of all regional business units. Warner started his career at Royal Mail, where he introduced an award-winning youth-marketing program, and later ascended to the consumer marketing manager.
Brings advantages for students with College marketing in international competition? A College has a variety of options to advertise. Everyone knows the college rankings, which are regularly published. The criteria for such top 10 lists”of the German universities include among other things the average duration of the study, the students as well as publications in journals by members of the relevant College. But the number of Nobel Laureates among researchers of the University, as well as the average starting salary of for graduates with included in the evaluation of university rankings. The first places often prove the Technical University of Munich, the University of Heidelberg and the Freie Universitat Berlin. As the biggest challenges for universities in higher education marketing the growing internationalisation and globalisation of the Bildunssektors can however be determined. That manifests itself increasingly in the fact that the Universities increasingly international competitive pressure exposed to be, because now not only the universities within Germany are compared with each other, but international university rankings are published. So Meanwhile, the TU Munich, Heidelberg University and the free University compete with universities, such as the Shanghai Jiao Tong University, the elite University Harvard or Oxford University. An international comparison is always easier through the conversion of degrees to Bachelor and master. And to remain attractive for foreign students, the universities in terms of College marketing need to devise new strategies. Summarized College marketing but also adjustment of College design to meet the needs of students means to pursue not only a conscious market-oriented management. In addition the design of presence on the market and the Organization play a role so that German universities long term benefits in the international High school can provide. In the presence of market dominate among the mission statement of the University, the University logo, and the published information and image brochures. Here the question arises: the international high school competition is helpful to distinguish more of success – and competition-oriented companies because the needs of students are met more effectively or not are the colleges of the future?