By: Eyeing Marketing

Religion organizations operate like a business - they have a yearly budget, operational expenses, customers (followers) they have to keep happy in order to persuade them to come back, attract new prospects (followers), and find ways on how to connect with their constant changing behavioral market.  Whoever thought religious organization have it easy….they’re wrong!

Fairfax Community Church is trying to...........

GRADE: A-

Overall Interactive: 95%
Fans Constantly Writing on their Wall:  Yes!  However, we were surprised to see several people bashing Microsoft on their Facebook page.  We’re happy that Microsoft has not removed those negative postings because it allows their page to be unbiased and gives everyone the opportunity to speak their mind about their products. 

Microsoft Constantly Writing on their Wall: Yes, Microsoft constantly writes on their wall about their products – new, free trials, and updates.  However, they lack creativity and don’t include topics that could encourage more interaction from their fans.  Topics that Microsoft could include – what do you like best about Windows 7?  What do you think of the blah blah blah new feature?  Did you see what people are saying about our new product?  Tips on how to better use the Microsoft products.  Of course, there are more topics but these are just a couple of examples.

What else?  Click on full story to find out!

When you attend a conferences or an expo, what type of people do you see at the event?  Most likely, you would see people of different races, gender, and ages.  Right?

Since a conference or an expo gathers a diverse crowd, shouldn’t the marketing of this type of event represent the people who attend it?  We think so!

International Franchise Expo.....................

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