they are adjusted. 3.4Tomada of decisions individual: How functions the process of taking of decisions in the organization? The taking of decisions for employee that occupy corresponding positions to the ones of supervision or average management sufficiently is limited by questions as necessity of licitations for purchases, public competition for acts of contract and investigation or administrative proceeding for resignations or punishment, beyond the total impossibility of wage awardings for promotion. In such a way, the employees in leadership positions, become only heads who charge it inside solution of problems of a perspective limited of options, becoming them mere executors of more complex activities. The vieses of the decision taking, as what we call Scaling of the comprometimento, create true ' ' jurisprudncias' ' inside of this environment, where nobody wants and nor needs, if to compromise to a creative solution that can seem audacious stranger or for the common sense. 3.5Comunicao: How is made the communication in the company? The employees consider satisfactory these processes? Exists some type of feedbacks? The company makes use of satisfactory technological tools pra to promote the communication between diverse the department and units compose that it. For exchange of information on tasks and routines, the communication in the company seems to be perceived as satisfactory between its employees. In what it says respect to the taking decision the hierarchic levels well they are defined: Strategical decisions are taken by unilateral form for the direction and tactical decisions for the average management, also without the consultation the employee of the operation. Already the decisions that modify of significant form the routine of the employees are taken with the participation of all through meetings between departments, who synthecize its opinions and demands, to be led for the supervision meeting, where they are partilhadas and debated with the too much involved departments. The conclusions of (s) the supervision (s) then are taken to the direction.
The produced content is hardly to distinguish between traditional publishers magazines. The marketing coup however succeeded in Red Bull boss Mateschitz of Dietrich in October 2012, as it supports Austrian Felix Baumgartner with a balloon rose about 40 kilometers into the air and then jumped with a parachute back to Earth: media houses around the world reported extensively about the spectacle, alone in the German TV station n-tv, at that time more than seven million people watched the event. To invest rising investment in content in content marketing, it seems worthwhile. For many businesses, publishing quality content has now become a must for marketing, customer acquisition and loyalty above all. A recent study by market research firm facit research in cooperation with the marketing journal horizon shows: for advertisers, content marketing now has a central role and budgets grow constantly. High-quality content is found also Content marketing has become particularly important for the visibility in Google search results: unique content (unique content) will be rewarded by search engines in the ranking of the Web page. A key factor, because pages that are cut off or even not listed in the search engines, are practically invisible for the seeker and the potential customer. An outstanding content or text invites the visitor to stay and read more to the page in the long run also on Google is listed above. “Conclusion: the mixture makes the content trend as to dismiss mere Flash in the Pan, would be fatal many marketers will need to rethink”, says Jens Hamid, Managing Director of the Nuremberg content service provider bytecontent, and adds: everyone is talking about, integrated communication and multi-channel marketing, so the networking of individual communication measures and platforms of a company but how many that implement consistently? A sophisticated content marketing can Concept of the decisive advantage over competitors be now.” Visit for more information about content marketing. Hanna Sophie Haberer