Brings advantages for students with College marketing in international competition? A College has a variety of options to advertise. Everyone knows the college rankings, which are regularly published. The criteria for such top 10 lists”of the German universities include among other things the average duration of the study, the students as well as publications in journals by members of the relevant College. But the number of Nobel Laureates among researchers of the University, as well as the average starting salary of for graduates with included in the evaluation of university rankings. The first places often prove the Technical University of Munich, the University of Heidelberg and the Freie Universitat Berlin. As the biggest challenges for universities in higher education marketing the growing internationalisation and globalisation of the Bildunssektors can however be determined.
That manifests itself increasingly in the fact that the Universities increasingly international competitive pressure exposed to be, because now not only the universities within Germany are compared with each other, but international university rankings are published. So Meanwhile, the TU Munich, Heidelberg University and the free University compete with universities, such as the Shanghai Jiao Tong University, the elite University Harvard or Oxford University. An international comparison is always easier through the conversion of degrees to Bachelor and master. And to remain attractive for foreign students, the universities in terms of College marketing need to devise new strategies. Summarized College marketing but also adjustment of College design to meet the needs of students means to pursue not only a conscious market-oriented management. In addition the design of presence on the market and the Organization play a role so that German universities long term benefits in the international High school can provide. In the presence of market dominate among the mission statement of the University, the University logo, and the published information and image brochures. Here the question arises: the international high school competition is helpful to distinguish more of success – and competition-oriented companies because the needs of students are met more effectively or not are the colleges of the future?