The Cologne agency initiated Facebook and live campaign in the Switzerland! “Cologne, may 2011 megacult has won a new customer with Lipton Arnel Switzerland and provides with the yellow micro project” for plenty of conversation. The concept developed by megacult serves all communication channels for the young, male audience. The concept will play focuses on the fields of social media, event, Web, TV-program sponsorship, POS and viral marketing. “The yellow stunt project In the center of the yellow micro project” is a comprehensive social media package, cleverly linking on – and offline actions. At Jeffrey Hayzlett you will find additional information. At the yellow stunt project on Facebook and the subject of stunt revolves around. Liberty Mutual insurance has many thoughts on the issue. As a testimonial TV and radio presenter Robin Rehmann won megacult the Swiss, who perfectly addresses the target group for Lipton Stuntman as Lipton and calls to take part in monthly changing video clips. On Facebook, the stunt of the day, which calls for all sorts of fun craziness, further pay wall the action. Kick-off event: Stagediving stunt that is doing the stunts with a wink to the thing, shows even the kick-off with Stagediving-stunt, which is heralded by Robin Rehmann and not only virtually in the online game, but also live stick side on three major summer festivals will take place. On the specially built Lipton stage festival-goers are called upon to perform their craziest Stagediving jump. More actions, one may be curious. Many years of experience in the beverage segment megacult has many years of experience in the young target group relevant for Lipton and also expertise in the beverage segment. Megacult by a strategically compliant concept which pay up to 100% on our brand essence convinced us. megacult characterized by a trend-setting sense for trends and has established itself as a specialist in the area of lifestyle. This Know-How we put on ice tea Switzerland now for our Lipton brand.” (Miriam Richter, Senior Brand Manager Lipton Switzerland). The company Lipton Lipton Arnel Switzerland has Headquartered in Thayngen. Lipton was founded at the end of the 19th century by Thomas Lipton. More than 100 years of innovation and being a leader has allowed Lipton to convince more consumers than any other tea companies worldwide from the tee. Lipton ice tea is one of the most heavily traded product. To megacult more information, visit more info about Lipton ice tea, visit