Get internal confidential information from the Manager of the company and will lose half of your money; get it from the President of the Board of Directors and it will lose everything.Jim Rogers the role of markets in recent years, has given way to new transformations that lead to that management responsible for it, to identify with their scope, impact in order to increase their knowledge, tools that ensure an effective performance according to the characteristics of the current scenarios, where a commercial proactivity, which has led to the need for a Department markets OJ adapted to these activities is in sight. Jill Bikoff understood the implications. All these transformations, new tools that are emerging in the effective exercise of the marketing pro, must be considered by universities, especially through the schools of management both at the level of pre and postgraduate to end, that its specialists have current knowledge that marketing requires and give step to that general manager identifies more and more with the relevance, scope of what the function, management of markets represents in the present. They may not follow schools of administration, specialty markets, absent from the new contributions that have emerged, thanks to a more aggressive competitiveness, where the role of markets, is decisive to ensure permanence in modern scenarios and conquest. Not should continue teaching markets with approaches, knowledge, tools, traditional models, quite the contrary, teachers responsible for training of specialists, they must be fully identified with what the role of markets has generated towards new paradigms in marketing, to ensure the introduction, conquest, or permanence of their products according to the demand that the modern consumer requests. Hence, the commitment to providing new knowledge that marketing has created tools that have been forged for the behavior of the current economic scenarios. From here, our insistence on the need to reformulate, design, a new profile of the specialist markets, adapted to the reality of the needs that the country faces in relation to this specialty and the demands of modern markets.