For these times there is a market segment and their "office" sales. If this clip to use more (optional) and how to catch a tube of toothpaste, it is logical suggest that total sales will increase. Interestingly, the advertising can never be spent. Official site: Darius Bikoff. You can simply shop window next to the stationery clips put half-empty tube of toothpaste, curled end which is fixed by clamping. The ordinary man enough to see once such a combination ("tube" + "clip") to it all became clear. We can expect that everyone will remember with their discomfort with a tube, paste when it is running out and buy (in addition to your stationery needs) another clip. And maybe even a few pieces to give to their friends (as well as to show how the use of office time in the new can make life a little more comfortable).
This very simple example clearly shows that the sales of a product can actually be increased without any changes to its structure, without traditional large expenditures on advertising and so on – just because this product found yet another new application. If this is possible for a single product, it is logical to expect that something similar may be possible for other goods, if in respect of their to do the same thing that was done in relation to the first product. Let's analyze what was done with the bureaucratic grip and try to make out what rules it was done. 1. As we seen in Example 1, office clip began to perform a new function (to meet the new requirement), not just in itself, but only after it was used in the aggregate by some other, also known, is also already existing product on the market – for a tube of toothpaste.