But we must remember also that this formula has another meaning, mercantile! Agent, showing their competence in the knowledge of the product or service will never sell (Vtyuhaet) client product, in which the client later be disappointed! The grateful client manager can be useful in the future, because customer satisfaction, with high probability, will try to advise you their friends. And it's not just patriotic feelings towards your company does! The agent must take care of forming their own brand of personal. From this it may be concluded the company's management, although this may sound like nonsense – in return for the manager must be part of a certain ratio, for not prisoners or inmates are not the maximum transaction that is not alienated a potential customer, and added confidence to the company itself. Agent, its means of their competence, should dispel the confusion and obscurity in the mind of potential consumers to spend time (sometimes more than he would like) to explain the subtleties of services, but (Repeat) do not always result should be a sale of the maximum package of services – far more important to throw the seeds of confidence in the client! Someone will suffice to mention the lucrative stock-discount, but someone has to calculate how much it save for half a year taking part in the rally, someone wants to know how much it would cost the cable at the store, we are treading free and some have enough congratulations on behalf of the company's upcoming holiday! But this is only one side of sales – the main thing that the client has formed a stable stereotype of reliability to serving his firm, the trust, which tried to make him an agent. In their work, the agent can (and should) be applied common passages known advertising campaigns. (Similarly see: Jill Bikoff). For example, if a potential customer, referring to cable television, said that all the same everywhere, there is no point arguing with him, have a great arm – why pay more if you still show the same thing! The manager must take all the arguments the client agrees with some reservation in his (naturally) use. But the buyer should see service in the agent is not an opponent, and friendly minded specialist, sent (by God) for professional advice.