Sponge of bath in the format of glove of the mark Zoo Kids the differentiation of design for the form also were evidenced in the research, as the sponges Zoo Kids with format of the animal contour (whale, duck and fish) or the sponges of the Calypso in ball format. The format of these sponges is similar the toys used for the children at its playful moment. 4 FIG. Model of sponges with format of animals of the mark Zoo Kids the livened up personages of films and drawings gifts in the infantile universe also have been used as a form of differentiation of design of the sponges of bath come back toward this public. In the visited hipermercado one seven models of sponges of infantile personages had been found, of the Bob Sponge (infantile drawing), of the Remy (main personage of the Ratatouille film), of the McQueen Lightning (of the film ‘ ‘ Carros’ ‘) of the Princesses of the drawings of Disney.
5 FIG. Models of sponges of personages of drawing livened up of the Ponjita mark In the sponges of the mark Zoo Kids (format of whale, duck and fish) and in the model Calypso Baby, noticed it variation of four colors for each format. The sponges of the Zoo Kids had been found in the colors yellow, orange, rose and green, and of the Calypso Baby, in the colors yellow, orange, green and red. 6 FIG. Variations of colors of the model of sponge of the Calypso manufacturer the mark Calypso Baby inform in the packing of its infantile sponge that the product is destined mainly for the babies. In the packing two units of the product in varied colors consist. The size of the sponge is reduced in relation to the other infantile sponges and the product is clearly softer than excessively, making possible that it handles it to the baby with easiness.