Marketing as an activity has to do with reach customers suitable with the right products, and the desired result are satisfied customers who are more than willing to open their wallets wide enough as to increase their income. For many years, sellers lurked to their target customers through various means and trying to convey your message to disseminate knowledge about their products. A new avenue for eMarketing vs traditional media traditionally, marketing communications were carried out through print, radio and traditional media as through disruptive advertising, where ads appear between the content of interest to the customer. Traditional media give a seller one wider scope with its programming to attract the masses. However, the wastage is equally high, since a large part of the audience belongs to a different segment which will be directed by the marketer. The means of social communication and the Internet the Revolution of the Internet as a medium is carried out by the fact that it is very personalized and offers more content on demand than any other available medium. The social site proliferated to the length and breadth of its use for several simple reasons: the power to create and distribute content is equally accessible to all users regardless of whether it is a customer or a vendor.
In earlier forms of media, the power rested in the editorial staff of the channel or the advertiser, but almost never in the user. The environment is completely customized, and a user can create or join groups and create more content based on what he / she likes. Opinions are free and fair. This is one reason why social media is of great interest to traders, since buying decisions are not more influenced by advertising. The traditional approach to the word of mouth marketing has grown at an accelerated pace in social networks.